Corporate Consulting
Our Main Areas of Expertise
Our team accumulates decades of experience working on high-profile projects across the globe, as well as a range of skills that allows us to cover most of the work necessary during this type of projects, from a financial, operational, commercial, strategic, and sporting perspective.
Evaluation of Investment Assets
Market Mapping and Financial, Commercial & Sporting Assessment of Football Clubs
Strategic Planning and Internationalization
Strategic Planning, International Expansion and Partnerships
New Revenues and Financial Management
Business Plans, Budget Allocation and Squad Financial Assessment
Squad Planning and Academy Development
Squad Planning, Transfer Strategies and MCOs, and Academy Development
Evaluation of investment assets – football clubs
Evaluation of football clubs for private investments or new multi-club ownership structures, including:
A) General Club Assessment:
▪ Overview of the club and External environment analysis, focused on uncovering potential risks and
challenges, including the opposition to the takeover from the club fanbase.
▪ Evaluation of current governance / ownership structure and potential restrictions for the investors.
B) Sporting Assessment:
▪ First team squad analysis and valuation (age, contract, and value of players vs. performance).
▪ Estimation of additional investments and capital injections required to achieve certain sporting
outcomes (extra money for player salaries or transfers).
C) Financial assessment: analysis of financial statements and calculation of key financial ratios, forecast of
future generated revenues and expenses (under different scenarios), Market Valuation and SWOT
Analysis to evaluate the potential risks of the investment, considering sporting outcomes.
Strategic Planning and Internationalization
Strategic planning for the transformation of professional clubs, with focus on:
▪ Sporting excellence – Team and individual performance, player recruitment, youth Academy
Development, player scouting, retention, and transition, etc.
▪ Infrastructure Management– Stadium upgrade and fan experience, Academy operation and
logistics, agreements with local institutions, etc.
▪ Brand and global positioning – Partnerships with clubs, sponsors, or service providers,
international expansion and events, fan engagement, etc.
▪ Commercial development and digital transformation – Ticketing and membership schemes,
new revenue sources, business clubs, social media and digital assets, FRM, etc.
▪ Financial sustainability and governance – Player salary structure, efficiency of investments on
player transfers, ROI of the Academy, compliance of financial ratios and Fair play regulations,
governance model and roles & responsibilities, transparency, etc.
▪ Social implication – Fan groups, Corporate Social Responsibility, and cultural, educational, and
environmental projects aimed at the common good, etc.
New Revenues and Financial Management
Redefinition of Business plans to increase match day and non-match day revenues:
▪ Ticketing strategies, membership schemes.
▪ Hospitality and Sponsorship packages.
▪ Museum and stadium tours plus integration with other touristic options in the city.
▪ Corporate and entertainment events.
▪ Digital tools (website, e-shop, club app, etc.), assets (community tokens) or contents.
▪ Public Crowdfunding (using blockchain).
Evaluation of different scenarios which consider sporting outcomes, and
its impact on the revenues, to assess key financial decisions or to stablish suitable salary conditions. Implementation of Dashboards to evaluate key metrics per player (contract, age, salary) related to performance.
Squad Planning and Academy Development
Evaluation of the current first team football squad considering different performance metrics and its relation to the market value, salary and age/contract length of the players, to help clubs on the decisions of possible sales, reinforcements, or renewals, as well as during the
negotiations with the agents (backing-up with quantitative data).
Analysis of the current transfer strategy in place (players arrived vs. departed, on loan vs. permanent transfer, ages, leagues of origin/destination, etc.) to determine possible areas of improvement. Proposal of new markets to target for buying players. Optimization of transfer/loan strategies within Multi-club Ownership structures.
Assessment of high-performance youth Academies:
▪ Budget allocation, Organizational structure, Player scouting model and Strategic planning.
▪ Productivity analysis, Return on investment and Areas of improvement (SWOT Analysis).
▪ Proposal of guidelines, including additional services for player development and retention.
Ideation of youth scouting geostrategies, including the analysis of target locations, target partners, recruitment strategy and setup, financial requirements, and recommendations.
